article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. You also risk sacrificing a common strategy, methodology and customer experience. #4. SAM will become (if it isn’t already) the standard bearer for all sales.

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

Customer-centric Program Design : Dynamic times mean agility in program design for optimal customer experience. Ask yourself: How are programs designed, and how do they support the concept of customer centricity? It’s not only shareholder value, customer value or stakeholder value.

article thumbnail

Account Planning: Building for Long-Term Revenue

Upland

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy?

article thumbnail

Account Planning Template – Five Components for Success

Upland

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. You’re helping them solve some of their more intractable problems.

article thumbnail

How AI can help manufacturers revamp their supply chains and be more sustainable

Zendesk

But those who do could potentially double their revenue from 12 percent to 24 percent by 2024, significantly boosting their bottom line and benefiting employees, shareholders, and customers alike. Every successful manufacturer needs strong relationships with its suppliers, distributors, and customers.

article thumbnail

Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

Businesses moved their entire customer experience and go-to-market online, many for the first time. Customer Empathy in Communications and Policies Build Trust. It supports a philosophy we have at HubSpot: Solve for the Customer, or in sales’ case, Solve for the Prospect. Offices have gone virtual.

article thumbnail

10 ways to boost retail customer engagement in 2023

Zendesk

times as fast as their peers, and they deliver two to five times the shareholder return over 10 years. Competition in retail is razor-sharp today, and customers are more than willing to try a new brand if yours doesn’t live up to their expectations. 10 effective strategies to improve retail customer engagement 1.

Retail 98