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People & Problems: The core of strategic account planning

Strategic Account Management Association

Our revenue teams are physically distributed through time zones and countries, as well spread across 25-plus product lines that serve industries from healthcare to tech. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative sales teams put customer needs first, with sales professionals asking probing questions and adapting pitches to every lead. A deeper understanding of customer needs leads to insights that build trust. Customer knowledge even transfers to other areas, such as improving client onboarding.

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