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People & Problems: The core of strategic account planning

Strategic Account Management Association

By Richard Scheig, Chief Revenue Officer, Upland Software. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. Our revenue teams are physically distributed through time zones and countries, as well spread across 25-plus product lines that serve industries from healthcare to tech.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Tools like CRM and document workflow management software are key to a seamless transition to consulting sales. Consultative sales, by definition, is a selling strategy that focuses on meeting customer needs. A deeper understanding of customer needs leads to insights that build trust. Healthcare A company sells medical equipment.

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