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Acquiring a new customer can be up to five times more expensive than retaining an existing one ( Invespcro ) More word of mouth advertising. About 86% of loyal customers will recommend a business to family and friends ( KPMG) Increased profits. Best practices for eCommerce return policies: No urgency. Salesforce.
It’s ultimately about making sure customers are successful in solving whatever issues they came to your business to help solve. The history of customer support. Customer support was always important. Ask yourself: What do customer expectations for support look like in your particular industry?
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