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When done right, CRM integrations reduce organizational silos, save time, and bring an in-depth customer understanding to your entire organization. . A CRM is mission-critical salestechnology that guides and manages interactions with current and potential customers. This clarity is where the CRM magic happens.
The knowledge of creating, generating, and fostering leads has always resided in the sales teams, but mostly with our agents and dealers because we use a two-step distribution model. This means a lot of our customerknowledge sits with agents and dealers, creating a gap back to the company. . It’s a balancing act.
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