Strategic Account Management Association

JANUARY 9, 2025

Dan Adams emphasizes the importance of leveraging AI as a strategic account manager to enhance efficiency and effectiveness in sales. AI can analyze large datasets, assist in preparing for calls, generate leads, and improve personal selling skills. Understanding available AI tools is crucial to staying competitive in an evolving market.

Account Management 520

Account Management Sales Management Marketing 520

Cosawi

JANUARY 31, 2020

In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the point of purchase? Roles in Digital Economy.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Insightly

JULY 20, 2022

Competition spurs innovation and as more competitors entered the market, a race to the top began. Although CRMs became more cost-efficient and feature-rich in the mid-2010s, there was more innovation to come. Competition kept pushing innovation forward and now a new generation of CRM software is on the rise.

CRM 52

CRM Prioritization Decision-making Software 52

Showpad

OCTOBER 9, 2020

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

SmartKarrot

JUNE 1, 2020

It directly influences all the good aspects of a business, including customer loyalty, customer-based profits, customer purchases, and customer ambassadorship for your company’s brand. While customer engagement may seem easy takes, it requires creativity and innovation.

Management 10

Management Facilitation Profitability Media 10

SmartKarrot

AUGUST 5, 2022

The first step in creating online automated customer success playbooks has a clear objective. Are you concerned about innovative methods to reduce churn? Does your team require a more consistent onboarding procedure for customers in the enterprise tier? Do you want to boost user engagement and product adoption ?

Onboarding 10

Onboarding Customer Success Customer Experience Software 10