Showpad

NOVEMBER 16, 2021

Additionally, Valmont is embracing its leadership in tech and working to move from being known only as an industrial manufacturing company. If we walk and talk as a tech leader, it starts to rub off on the businesses and you start to see people promoting your leadership in tech through the different tools they use. .

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Openview

APRIL 13, 2018

I’ve written in other posts about how to structure a customer -centric pitch narrative, most notably in the Greatest Sales Deck I’ve Ever Seen (which, as savvy readers point out, is not about a sales deck, but about the strategic story leadership tells). 5 Questions For Aligning Your Team Around True Customer Knowledge.

Investors 60

Investors Leadership Software Software 60

Cosawi

JANUARY 31, 2020

In both Sales and Marketing, we work so hard on customer centricity, customer focus and customer knowledge. Yet do we truly understand the customer’s buying journey – from the moment they realize a need for a product or service, i.e., the point of inspiration, to the point of purchase?

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

SBI

FEBRUARY 25, 2020

I’m always fascinated that customer advocate programs (CAP) are rarely in the various pundits’ priority lists, at least explicitly. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Improve customer experience throughout the full lifecycle.

Value Proposition 49

Value Proposition B2B Investors Decision-making 49

Showpad

OCTOBER 9, 2020

The only way to provide value to the buyer is to be customer obsessed and know your customers deeply. Collecting and documenting customer knowledge can help your reps tailor the buyer experience to each customer. . This disorganization leads to every team thinking differently about the customer. .

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Zendesk

JUNE 28, 2022

B2B sales training focuses on sales between businesses, rather than from business to customer (B2C). Successful B2B sales reps must have a wealth of product, market, and customer knowledge so that they can convince savvy company decision-makers that their product or service will solve their problems. RAIN Group.

Sales Training 52

Sales Training B2B Sales Profitability 52

Zendesk

FEBRUARY 7, 2022

“When we’re focusing on adding in new features, products, or updates/changes to the marketing site, we listen to the input of the support team who are our voice of the customer.”. It’s a virtuous cycle that’s crucial to the business. Without our support team, it would be extremely difficult to operate as a company,” says Meg.

Decision-making 52

Decision-making Customer Experience Insurance eCommerce 52