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Navigating the New Generation of Strategic Account Managers

Strategic Account Management Association

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

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Top Reasons Salespeople Don't Close The Deal

The Center for Sales Strategy

A successful sale often depends on the product and customer knowledge of the salesperson, but what happens when the hard work isn’t translating into results? For any sales manager, it's incredibly frustrating when their salespeople don’t seem to be able to close the deal.

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Outcome Selling: Don’t Sell the Product, Sell the Outcome

Hubspot Sales

This consultative approach allows you to package the perfect solutions from your company to help your client meet their goals. Increased Customer Loyalty. Because outcome selling is built on listening to the client, the meetings between the two parties serve as perfect opportunities to strengthen the customer relationship.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

We all know it: There is no sale more valuable than one made to an existing customer. Research from Gartner suggests that only 28 percent of sales leaders say we’re meeting our cross-selling and up-selling growth targets. Yet it remains a blind spot for many of us.

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Flipping the Script on the 80/20 Rule in Sales

Hubspot Sales

It also explains the rationale behind the recommendations it provides, giving the sales team valuable customer knowledge and talking points to help close the deal. For example, say a sales team is trying to meet a quarterly sales volume target for Product X. Naturally, they’d focus on moving that product when meeting contacts.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

Meeting in person was not only expensive, it was also a huge pain. A simple 45-minute meeting became a three-hour ordeal -- and all this just to start a relationship and conduct a basic needs analysis. In-person meetings are the most inefficient process imaginable. Get an automated meetings booking app now.

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How to Improve Sales Productivity and Boost Team Efficiency

Nutshell

As the backbone of any business, the sales team needs to be efficient to meet targets and ensure the company remains profitable. Customer knowledge With everything you could possibly want to know available online, it’s easier than ever for customers and prospects to educate themselves about a product or service.

CRM 71