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People & Problems: The core of strategic account planning

Strategic Account Management Association

But as a provider of a robust set of sales management and methodology capabilities , our teams work with some of the biggest sales organizations in the world. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? Our intent is never so transactional.

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The Essential Seven Factors for Unlocking Strategic Account Growth

Strategic Account Management Association

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic Account Growth appeared first on Strategic Account Management Association.

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Different Types of Knowledge and What They Mean For Your Organization

CMOE

Every successful company or organization in the world is built upon the same foundation: knowledge. But this all goes deeper than simply ensuring your organization is comprised of talented and knowledgeable employees. You need to implement knowledge management. Knowledge Management: What It Is and Why You Need It.

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What is a Land and Expand Sales Strategy?

Upland

Gain new deals Discussion around account planning often takes place in the world of existing customers, but it can play an equally substantial role in landing new business. Ensure those customers are happy Retaining your position within an account can be as valuable as any other sales objective.

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Are Your Customer Insights Tired?

SBI Growth

Do you know your customer? Years ago the MacKay 66 was the holy grail of customer knowledge for sales reps. Vince Koehler offered a Buyer Process Map (BPM) Template in his recent blog which is a great tool for charting customer insight. Use the BPM tool to organize your strategy, tactics, and results.

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Outcome Selling: Don’t Sell the Product, Sell the Outcome

Hubspot Sales

However, your customer base doesn’t have to be limited to prospective customers here — it can include existing ones as well. Compiling all your contacts together will help you organize information and gain a better understanding of the people — and their unique demographics — who make up your current and target audiences.

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RATER Model

Flevy

Assurance Assurance is composed of the knowledge, abilities, and trustworthiness of staff and their capacity to use this expertise to kindle trust and confidence in customers. Knowledge comprises the necessary qualifications, skills, and training to deliver the service effectively.