People & Problems: The core of strategic account planning
Strategic Account Management Association
FEBRUARY 3, 2022
Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. Prioritizing relationships allows us to think more holistically about success. What’s in motion? Does it involve us?
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