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CRM integration: What it is, why is it essential, and 4 key integrations

Insightly

A CRM is mission-critical sales technology that guides and manages interactions with current and potential customers. It helps companies build relationships with their target audience to improve the customer experience, increase sales and improve profit margins. . This clarity is where the CRM magic happens.

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4 Trends Putting the “Value” Back in Value-Added Resellers

Hubspot Sales

If you follow Chief Martec ’s Scott Brinker, you already know the marketing technology landscape has seen explosive growth over the past ten years, growing from just 150 software businesses in 2011 to over 5,000 in 2017. But did you know this happening in sales technology now too? These are services like lead generation (e.g.,