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Whether you own a business, or you’re working in marketing or in a customer success or support role, you know the importance of having great customer relationships. Customerlifecycle management has become increasingly important for businesses to stay competitive and retain customers.
For example, even though I was not a customer service pro at the time, my web design skills were highly valued by Campaign Monitor (who were then selling email marketing software specifically to web designers). I handle the full customerlifecycle — everything from pre-sales through onboarding, support, and renewals!
Once the client is onboarded, the Account Manager plays a crucial role in maintaining and nurturing that relationship. Clear role clarification avoids overlaps and miscommunications, ensuring that each client receives focused and specialized attention that caters to their specific stage in the customerlifecycle.
As a VP of Customer Success, you will be responsible for driving success outcomes across the entire customer journey; including implementation, support, operations, and renewals. Sets the strategy and prioritizes Objectives and Key Results, while leading the Customer Success teams. Apply here: [link].
Develop and manage relationships with the client stakeholders to deliver regular communications, manage and support Tahora events, deliver marketing materials and maximize onboarding success. Drive Customer engagement, customer renewals, and increase NPS. Inform and train Customers on new features for greater adoption.
Manage and grow the Customer Success team, ensuring that team members demonstrate the ability to deliver customer experiences that align with the company’s core values by auditing success calls and onboarding calls. Perform any escalation calls for at-risk customers. Apply here: [link].
Apply here: [link] Role: Customer Success Manager Location: Brooklyn, NY, US Organization: Nowsta As a Customer Success Manager, you will become an expert on the Nowsta platform and staff management best practices. Onboardcustomers with tailored pieces of training based on customer needs.
Role: Strategic Customer Success Manager Location: Remote, United States Organization: Untapped As a Strategic Customer Success Manager, you will identify opportunities to develop training, partner retention materials, and documentation to scale with our growing partner base. Turn the customers into advocates.
Role: Director, Customer Success Location: Austin, TX, United States (On-site) Organization: Atmosphere As a Director of Customer Success, you will deliver and manage world-class customeronboarding, account management, customer support, and contract negotiation processes that scale at every point in the customer lifecycle.
To stay abreast with emerging trends, developments, and information you need to continue professional development with customer success trainings and certifications. These customer success certifications can give immense value and create an edge in the complex market. There are four levels in the course-.
Operationalize the business processes to scale the Customer Success organization for significant growth. Identify and help build out vital collateral for retention and onboarding. Ensure product adoption by onboarding new customers and new teams. Drive the successful renewal of customers.
Provide data and insights to customers through analytics that will inform customer’s hiring strategy. Work with internal teams, including sales, product, marketing, and customer experience, to ensure that customer expectations are met and exceeded. Apply here: [link].
Apply here: [link] Role: Director of Customer Success Location: Remote, San Francisco, CA, US Organization: Victorious As a Director of Customer Success, you will be leading the creation of tools, processes, and tracking to enable seamless onboardings, renewals, and extensions.
Represent the voice of the customer to provide inputs to the core product, marketing, and sales teams. Collaborate with the development team to set up or configure the software platform as per customers’ requirements.
Guide team resolution of escalated issues and take point on key account issues and deal with all customers in a highly professional and effective manner as the lead customer advocate within the organization. Provide guidance and accountability for Customer Success team members across the customerlifecycle.
A star in the world of Customer Success, Amarachi Ogueji is known for her exceptional skills in retaining B2B and B2C SaaS clients. Her diverse yet unique skills include customerlifecycle optimization from pre-sales. Anika Zubair. Caroline Andreola. Dana Alvarenga. Dana is also a founding member of CS Insider.
Role: Director of Customer Success Location: Remote, New York, NY, US Organization: Urbint As a Director of Customer Success, you will own the ultimate success of Urbint’s customer base; this includes seamless customeronboarding, project success, retention, and renewal.
Ever since the SaaS companies came into prominence, somewhere around the mid 2000s, the major problem they faced was that of customer churn. They spent hefty amounts on marketing strategies to acquire new customers but due to the immense complexity of the software the customers were not able to adopt them and derive value from them.
SaaS companies need to deliver value to customers, making them stay back with the company. In fact, onboarding is the peak time of churn for customers. What is a Customer Success Specialist? This lets you improve the customer lifetime value and overall profit from it. Helping Customers Understand the Product.
Collaborate internally with key stakeholders including marketing, sales, product, engineering and legal in order to ensure software adoption as well as customer success. The Enterprise Customer Success Manager is a highly customer-facing professional who will lead the post-sales life-cycle for Nitro’s portfolio of Enterprise customers.
SaaS retention strategy has become a hot topic for SaaS based firms after they realized the immense benefits of customer retention over blindly following the expensive process of acquiring new customers. Have an exceptional Onboarding process . The customer success manager (CSM) should step-in in this phase. Wrapping up
Customers in enterprises are usually choosing the product for more than one user. For example: Take marketing software used by the whole marketing team for different outcomes and results. How to build Customer or Account Engagement across the Customer Journey. Multi-use and multiple users involved.
Companies by now had realized the importance of customer retention and expanding their business with them, hence they started coming up with the ways to improve customer relationships through software like these. Their playbook should comprise of all the stages of customerlifecycle and cover points around: .
It is made based on the market research; real data of your customers; and few inferences you can draw through their behavioral patterns. Upselling and cross-selling depends on your well executed timing in the journey of customerlife-cycle. There are many metrics to measure the customer engagement that you can use.
To ensure that the customers are satisfied To improve customer retention. Their job role requires them to oversee the entire customerlifecycle and ensure they are satisfied with the products or services offered. The account managers have to act as the customers’ guide to the entire organization. .
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