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The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success

Strategic Account Management Association

Six skill sets that capture what account managers must master to do right by their own firms and their customers. The post The Acumen Sextet: An Evergreen Framework for Account Management and Customer Success appeared first on Strategic Account Management Association.

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Why Customer Success Matters w. Ronni Gaun

Account Manager Tips

Customer Success (CS) has broken free of its SaaS origins to become a human-to-human movement. Ronni Gaun, a top 100 CS strategic strategist in 2020 explains why customer success matters and why the revolution is just beginning. Customer success isn't going anywhere, just getting louder and prouder and getting smarter.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

Account managers are focused on taking a consultative approach to selling, such that customer decisions are based on the overall value potential of the supplier’s products and services. Customer Success Once a deal has closed, customer success continues the relationship by helping to deliver on the promises made during the sales process.

CXM 520
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The Enlightened Customer Success Manager

Software Sales Guru

The Enlightened Customer Success Manager Koan = A paradox used in Zen Buddhism, usually a short statement or story that causes the hearer to take pause in order to develop enlightenment. CSM Koan= Assurances made by customer success managers reduce customer satisfaction. Has this given you pause? Let me explain.

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. But where do you start? But where do you start?

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How Good Talent Can Realize Returns from Customer Success

SBI Growth

Knowing who to hire and what sort of traits to foster across an organization’s talent can go a long way in creating value for customers and seeing the business returns of customer success.

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Revenue Multiplier, Not Cost Center: Why Sales Leaders Should Invest in Customer Success

SBI Growth

As a sales leader, you have most certainly heard the words “Customer Success,” especially if you are a sales leader for a subscription-based technology company. Some companies tout customer success as the critical driver of their growth. Many others, however,