Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. It is absolutely essential to success today. CXM vs. CRM: Do you need both? This is where CXM shines. The basics: What CXM actually is.

CXM 520

CXM Account Management Customer Experience Management 520

SmartKarrot

MARCH 9, 2021

CXM = The art and science of coaxing lifetime loyalty from daily transactions.”. Steve Curtin is widely known in the field of customer service. His bestseller book on customer experience – ‘Delight your customers’ mentions simple ways to raise customer service to extraordinary. The customer.”.

Customer Experience 19

Customer Experience CXM Customer Success Internet 19

SmartKarrot

FEBRUARY 16, 2022

Here are a few statistics that help understand the role of social media in CX evolution – Customers engaging with brands on social media platforms spend 20 to 40% more. 80% of tweets about a brand’s customer service are critical or negative. Only 17% of customers believe digital companies care about their opinions.

Customer Experience 10

Customer Experience CXM B2B Decision-making 10

SmartKarrot

JULY 26, 2021

What is the role of digital in improving the customer experience? Digital is the way ahead for SaaS businesses! And then, digital isn’t just modernizing your existing legacy apps or products! Digital transformation is all about creating a culture that is ready to accept change and work on it at a faster pace.

Customer Experience 11

Customer Experience Artificial Intelligence CXM Digital Transformation 11