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A startup’s guide to building a customer success team

Zendesk

Customer success is key to business success, especially for startups that depend on retention for meeting revenue goals. For startups with a well-oiled customer success team, the opportunities for growth are immense. What is a customer success team? When to start your customer success team.

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Scaling Your Business: 6 Stages You Need to Know

Hubspot Sales

Instead, when speaking to investors or board members, focus less on your valuation and more on how risk changes your valuation over time. A risk reducer is any company attribute that reduces risk for investors or customers. These risk reducers show investors customer success is proof of greater market potential.

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Our North Star

Zendesk

This dedication to making continuous improvements, to ongoing product innovation and customer success also resonated with us, as new partners from Permira and Hellman & Friedman LLC, which lead a consortium of investors that recently acquired Zendesk.

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The customer doesn’t care what ‘scales’: What funding gets you and what it costs you

Nutshell

Being on the hook for tens of millions of dollars means you have to constantly find ways to multiply your customer base and squeeze them for more revenue, in an attempt to make lots of money for your investors. It’s an arrangement that means your customers will never come first. Controlling Your Own Destiny Is Priceless.

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Customer Success: Applying Science to the Art of Customer Engagement

Geehan Group

Called the “Customer Engagement Lifecycle,” it depicts the importance of active, meaningful engagement with your customers and why you cannot realize profitable growth without it. Market leading companies such as Oracle, AmerisourceBergen and HCL have long understood this principle, and their return to investors shows it.

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Banking on Customer Success to Drive Investor Attention

SmartKarrot

It’s only recently that customer success has emerged from being a “nice-to-have.” Today, companies realize that a robust customer success function can help preempt churn and grow revenues without acquiring customers at an exponential pace. Why Customer Success Can Help VC Attention.

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7 customer success metrics for SaaS

PandaDoc

Customer success metrics are the bread and butter of the SaaS industry, especially when it comes to business operations. In many cases, all aspects of the business — from product expansion to feature development — revolve around customer metrics and feedback. 7 customer success metrics for SaaS. Churn Rate.