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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Offer broader interactions with customers. Adjust notion of stakeholder value. It’s not only shareholder value, customer value or stakeholder value.

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? Unfortunately, sellers rarely meet the right people.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Examine the methodologies and frameworks that are being used to guide customers down a path to value realization. Value Realization – This is where the rubber meets the road. Value Acknowledgement – In the end, the customer needs to acknowledge that value has been delivered to close the loop.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

Tim Zierden, VP of Enterprise Dealer Partnerships at Cox Automotive, recently articulated to me the importance of leaning on Cox’s customer success team to uncover key insights. We all know it: There is no sale more valuable than one made to an existing customer. They’re critical,” he said. They’re our feet on the street.”.

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How customer success operations improves customer service

Zendesk

The band members face the audience, delivering an experience that creates loyal fans—similar to how your customer success managers (CSMs) work with your customers one-on-one. Customer success operations (CS Ops) is the behind-the-scenes crew that helps customer success managers excel at their jobs.

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Get more sales references without a traditional program

Upland

Typically, these programs are powered by a robust software solution designed to meet all stakeholders’ reference needs—from Marketing and Customer Success to frontline sellers and everyone in between—and require at least one dedicated Advocacy Manager to keep everything running smoothly.

Sales 195
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Relationship Management Guide – Going Beyond the CRM

Upland

Gone were the face to face office meetings and networking at industry events, and in their place were hour-long zoom calls with sellers wearing hoodies. Now, however, things have changed. Sales professionals can build stronger relationships with key stakeholders by assessing their relationships and relationship gaps.

CRM 195