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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

Acquiring new customers can cost as much as five times more than retaining existing ones, and a 2% improvement in customer retention is equivalent to the profit generated by cutting costs 10%. Happy customers drive repeat business and higher profits. It just makes sense.

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The Future of SAM – Revisited

Strategic Account Management Association

Focus on your customer relationship, establishing trust and better understanding how they create value for themselves. Kahn recommends that “by providing the optimum value that the customer expects, you can generate a very profitable business.”. #3 3 Strategic mindset. 4 Facilitative style.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue.

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From “Customer Service” to Customer Success: Five Powerful Behaviors that Build Loyalty

Sandler Training

Here are five powerful behaviors you can build into your account plan to support better, more profitable, and more loyal business relationships. The post From “Customer Service” to Customer Success: Five Powerful Behaviors that Build Loyalty appeared first on Sandler Training.

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Should the VP of Customer Success Report to the VP of Sales?

SBI Growth

Customer Success continues to be one of the hottest topics on the mind of the sales leaders and CEO’s we work with. Few will argue against the benefits of Customer Success – driving profitable growth, product adoption and customer reference-ability.

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5 Customer Success Strategies for Growing Businesses

Customer Think

People often mistake customer success for customer satisfaction. Customer satisfaction is a concept centered around a company’s profits. On the other hand, customer success is all about facilitating customers with the best-suited solutions that help them achieve their goals or solve certain problems.

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A startup’s guide to building a customer success team

Zendesk

Customer success is key to business success, especially for startups that depend on retention for meeting revenue goals. For startups with a well-oiled customer success team, the opportunities for growth are immense. What is a customer success team? When to start your customer success team.