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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

CRM tools are not designed to manage triggered work streams or focus on sustaining and protecting ongoing revenue and client relationships – all activities that are fundamental to the successful implementation of a strategic accounts approach. Customer success is focused on retention, loyalty and advocacy.

CXM 520
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How to Choose the Best Account Planning Software

Upland

You know that you need to find the best account planning software for your team. A technology that doesn’t integrate well into your processes and has poor adoption with your team is an issue, and it’s often too late once you’ve chosen the software to go back on it. But not all software is created equal. But how do you do it?

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The Enlightened Customer Success Manager

Software Sales Guru

The Enlightened Customer Success Manager Koan = A paradox used in Zen Buddhism, usually a short statement or story that causes the hearer to take pause in order to develop enlightenment. CSM Koan= Assurances made by customer success managers reduce customer satisfaction. Has this given you pause? Let me explain.

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How a Software Leader Leverages Customer Success to Drive Strategic Business Outcomes

SBI Growth

With the shift towards retention being the new growth, companies have increasingly seen the incremental value that Customer Success brings. If you are still assessing the benefits of a CS function in today’s world, you will fall behind your peers.

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The 13 Best Live Chat Software Tools of 2019

Hubspot Sales

Live chat software allows salespeople to interact with website visitors as they're exploring content or researching products. Plus, many live chat software options integrate with CRM databases , and contact data and transcripts can be aggregated. sales, marketing, and customer success). Best Live Chat Software.

Software 145
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How to Plan And Successfully Launch Your Own Customer Success Program

Customer Think

SaaS organizations are increasingly growing wise to the importance of customer success (CS) programs. Not to be confused with customer experience or customer service, customer success is how businesses conceive of the long-term success of their clients, achieved through direct collaboration with themselves as software providers.

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How Software Leaders Pragmatically Prepare for 2021

SBI Growth

The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers.

Software 139