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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? What are their motivations?

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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Offer broader interactions with customers. Adjust notion of stakeholder value. It’s not only shareholder value, customer value or stakeholder value.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

Examine the methodologies and frameworks that are being used to guide customers down a path to value realization. The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

Tim Zierden, VP of Enterprise Dealer Partnerships at Cox Automotive, recently articulated to me the importance of leaning on Cox’s customer success team to uncover key insights. They’re critical,” he said. They’re our feet on the street.”. It’s in static spreadsheets no one has access to.

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How customer success operations improves customer service

Zendesk

The band members face the audience, delivering an experience that creates loyal fans—similar to how your customer success managers (CSMs) work with your customers one-on-one. Customer success operations (CS Ops) is the behind-the-scenes crew that helps customer success managers excel at their jobs.

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Influence Mapping: Why it’s Necessary to Your Sales Strategy

Upland

An influence map is a visual tool that helps you identify and understand the stakeholders who have a say in your project or decision. It can be used to: Identify the key stakeholders who need to be engaged in order to achieve your goals. Understand the relationships between stakeholders and how they influence each other.

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Relationship Management Guide – Going Beyond the CRM

Upland

Benefits of mapping relationships in a CRM strategy Here are a few ways that relationship mapping can be an important part of your customer relationship management strategy: Identifying key stakeholders: Relationship mapping helps identify the key decision-makers and influencers within an account.

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