article thumbnail

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. We’re seeing it first hand.

article thumbnail

How Sales and Customer Success Can Align to Better Support Customers

Miller Heiman Group

While sellers focus on the first two phases of the customer journey, awareness and purchase, they stop short of the implementation phase—the phase that matters most to their buyers—and the phase where customer success takes over. Customer success reps are often first to know of a customer’s business plans.

article thumbnail

Customer Retention Strategies in a Challenging Sales Climate

Brooks Group

Many are consolidating their supplier base as a risk mitigation strategy, making retention battles even more competitive. Manage Accounts Proactively Track each customers satisfaction level via regular check-ins and reviews so you can address potential issues before they become problems.

article thumbnail

Contracted pricing CPQ: what it is and how it works

PandaDoc

In business, consistent relationships between suppliers and buyers can make operations easier for both parties. Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. In most cases, the supplier determines how agreements are structured.

article thumbnail

Becoming the expert for your customer

Jermaine Edwards

Despite this, you can be the expert on delivering results for your customers. To do this doesn’t require you knowing everything about the customer. It requires you understanding the things that matter most and that influence your customers success. Being the expert requires work, and it’s not for everyone.

article thumbnail

The Best Way to Apologize to Customers, Backed by Science

Corporate Visions

On the contrary, we discovered that one of these approaches dramatically outperformed the others when we asked participants follow-up questions like: How likely are you to buy more from the supplier? How likely are you to recommend the supplier to others? How confident are you that the supplier fully addressed the incident?

Suppliers 107
article thumbnail

How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Also, consider recent changes with your customers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Align Your Team.