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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. We also needed to make sure senior leaders are aware of these responsibilities to optimize their speed and impact.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. For the CXO, they care about three categories of value: value to their customers, value to their firm and value to themselves. “So,

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

When I started my career as a commercial and SAM roadmap leader, the commercial team and enabling functions collaborated daily in their customer engagement. The more the marketplace is integrated and features complex customers, the more they will need to move from a transactional sales model to a strategic account management business model.

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The Mutual Value Engine: Fueling Sustainable Organic Growth.

Luminas Strategy

We’re beyond the era of customer satisfaction. Consider this: if your customer’s revenue growth directly translated to your own, would your strategic decisions change? Would your investment in customer support increase? And by the way, your customers revenue growth absolutely does impact yours. <gulp>

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What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. Take Amazon, for instance.

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Why Price Forecasting is Essential for Wholesale Distributors

QYMATIX

Predictive Analytics in Wholesale: Three Core Applications Predictive analytics helps wholesalers make informed decisions using historical sales data and machine learning. Pricing is central to a company’s revenue and margin strategy and can be a decisive factor for competitive advantage.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Leaders are then encouraged to ask three additional questions to truly understand their actual current position: What is the one thing that makes our business special? How special is the one thing that makes our business special? How far are we willing to go to make the one thing truly special?