Remove Customer Value Remove Decision-making Remove Procurement Remove Sales
article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

We too often confuse strategic account sponsorship with corporate project sponsorship, where sponsorship is a way to escalate issues or decision-making when in need. We also needed to make sure senior leaders are aware of these responsibilities to optimize their speed and impact.

article thumbnail

Omnichannel Retail Industry Value Chain: Deep Dive

Flevy

As Deloitte highlights, integrating advanced data analytics into the value chain can provide deeper consumer insights, streamline operations, and enhance overall agility, driving more informed decision-making and stronger customer value. Frequently Asked Questions 1.

Retail 52
article thumbnail

How We Can Align our Corporate Strategy and Supply Chain Strategy

Flevy

Marketing, Sales, Engineering, Manufacturing, and Procurement. Due to the difficulty in managing these demands and balancing trade-offs, we cannot address issues like cost, customization, speed, and price in an effective, cross-functional manner. Customizers. Value Players. Buy Decision. Premium Players.

article thumbnail

Chemicals Industry Value Chain: Deep Dive

Flevy

Raw material sourcing ensures the procurement of essential inputs, while R&D drives innovation and the development of new chemical products. Distribution and logistics ensure timely delivery, while marketing and sales drive product adoption and market penetration.

article thumbnail

What is value creation in sales?

Mercuri International

Value-creation focused selling is essential for sales and marketing organizations. In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. What is customer value? Revenue enhancing values. Productivity.

Sales 52
article thumbnail

Medical Device Industry Value Chain: Deep Dive

Flevy

Marketing and Sales: Promoting products and driving sales through strategic marketing efforts. Support Activities: Procurement: Sourcing materials and components for device production. Manufacturing transforms designs into tangible products, and marketing and sales efforts create market demand.

article thumbnail

Retail Industry Value Chain: Deep Dive

Flevy

As consumer preferences rapidly evolve and competition intensifies, organizations must continuously refine their value chains to enhance efficiency, reduce costs, and create superior customer value. Sourcing and Procurement: Acquiring raw materials and finished goods from suppliers.

Retail 52