This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customervalue (LCV) as the net profit attributed to the entire customer relationship. Download the free eBook now.
Customervalue. Customervalue shows companies how vital and valuable a customer is to them. This KPI enables companies to divide customers into groups and process them in a differentiated manner. When is Artificial Intelligence Replacing my Sales Job? How do you get started with predictive analytics?
Customer Lifetime Value Definition for B2B. Sales and marketing B2B experts define customer lifetime value (CLV or often CLTV), lifetime value (LTV) or lifetime customervalue (LCV) as the net profit attributed to the entire customer relationship. Download the free eBook now.
If, for example, the GDP of India is going up 5 % next year, a sales manager could forecast a similar level of increment on her revenues. Will it produce an accurate sales forecast? What impact does the predicted GDP of a region or country into the individual customervalue? Download the free eBook now.
Predictive sales analyses buying patterns and customer history to identify products that customers are likely to buy together. This enables sales teams to make targeted recommendations and maximise customervalue. Pricing Dynamic pricing is another critical aspect where predictive sales plays a role.
Zunächst ein paar Definitionen: Experten im B2B Vertrieb und Marketing definieren Customer Lifetime Value (CLV oder häufig CLTV), Lifetime Value (LTV) oder Lifetime CustomerValue (LCV) als den Deckungsbeitrag, der der gesamten Kundenbeziehung zugerechnet wird. Startup Killer: the Cost of Customer Acquisition.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content