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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

One role of the executive sponsor, then, is to balance that can-do attitude – i.e., the ability to respond to continuous change – with the collaboration and alignment needed to create the value offer. Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset.

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The Future of SAM – Revisited

Strategic Account Management Association

Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. It’s not only shareholder value, customer value or stakeholder value. We need to look beyond the customer relationship and the account. Be an orchestrator.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Principles like understanding your customer, being focused on their needs, being authentic and providing value, to name a few, are done at a different level of depth and details – but are universally useful. A COE can bring expertise for more customer value and differentiation. 5: Thinking Globally and Acting Locally.

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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

By adopting Value Stream Management (VSM), companies can optimize workflows, enhance collaboration, and maintain a laser focus on delivering customer value. A value stream encompasses the entire process from product conception to customer delivery and feedback.

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Why You’re Losing Deals You Thought You’d Win

Brooks Group

I then asked a select group of their ideal customers why they did business with the company, and “relationships” wasn’t even in the top five. The salespeople weren’t aligned with what the customer valued most. . Here’s the important thing — value is not static.

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Orchestrating Product Success: Composing Efficient Workflows with Agile Work Management Solutions

Planview

Empowering Product Teams with Agile Work Management Solutions Agile work management solutions enable the adoption of Agile principles, streamlining workflows, enhancing collaboration, and maintaining a strong focus on delivering customer value.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Who is your customer? What does your customer value? Recruitment of private client lawyers A core challenge facing many of the delegates’ practices was recruitment. What results do you seek? What is your plan?