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Value chain analysis allows businesses to examine their activities and find competitive opportunities. For example, McDonald's mission is to provide customers with low-priced food items. And the analysis helps McDonald's identify areas for improvement and activities that add value to their products and services or activities.
It spans various products including food and beverages, personal care, household products, and more. Download an in-depth presentation breaking down all the CPG Value Chain activities here. Tailoring the value chain ensures alignment with these specific factors, leading to enhanced value creation and improved customervalue.
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