article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. He’s a global thought leader around business-model innovation, market design and disruption. Adjust notion of stakeholder value. Organizations are redefining value.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Business Model Innovation (BMI): Business Model Journey

Flevy

As we all know, innovative Business Models can reshape industries and drive tremendous growth. However, Corporate Renewal and Business Model Innovation (BMI) is difficult , as many executives do not understand what truly drives BMI. The focus is on the key elements that create value for the customer and the company.

article thumbnail

ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

article thumbnail

Should My Company Lower its Prices in a Competitive Market?

Holden Advisors

Alternatively, if the competitors’ products offer similar value, innovating to add high value options allows for differentiation. Older products can then be offered at a reduced price reflective of value. Implement a Product Development Strategy Based on Customer Value.

Marketing 195
article thumbnail

The Power of Product-Based Thinking in Customer-Centric Innovation

Planview

The landscape of digital transformation and technology management is undergoing a significant transition as enterprises transition from project-based to product-based management driven by customer-centricity, cost optimization, and cultural shift. Encourage collaboration across these functions to drive innovation and problem-solving.

article thumbnail

Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

At Luminas Strategy, we believe that in order for strategic planning effective it is critical to take an outside-in approach, to gather input from customers on how they perceive you create differential value vs. your competitors. How is the value you bring different from customers’ next best alternatives? be the winner”).