Customer Value Innovation Marketing 
Strategic Account Management Association
JULY 13, 2021
Disruption Leads to Innovation. Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation, in fact, be disruption? The pandemic has forced organizations to pivot and reinvent how they engage with customers. This last year has certainly proven this saying.
Strategic Account Management Association
AUGUST 24, 2021
Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Offer broader interactions with customers.
Holden Advisors
JANUARY 25, 2022
Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market. That’s what happens when the market becomes fragmented.
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.
Flevy
MARCH 30, 2022
As we all know, innovative Business Models can reshape industries and drive tremendous growth. However, Corporate Renewal and Business Model Innovation (BMI) is difficult , as many executives do not understand what truly drives BMI. The focus is on the key elements that create value for the customer and the company.
Luminas Strategy
MARCH 17, 2025
Is your company structured to treat your customers’ bottom line as a direct extension of your own? Or in more simple terms, Is your customers business at the center of yours? The truth is, in a market where disruption is the constant, the old models of customer engagement just dont work anymore. Most likely, yes.
Red Star Kim
NOVEMBER 13, 2023
Private client management and marketing: Business plans, recruitment, assessments and automation. And 90% didn’t have a marketing plan for private client. Who is your customer? What does your customer value? Horizon scanning, weak signal detection and strategic, market and competitor analyses are key here.
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