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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The results so far for the customer, patients, and Pfizer have been extremely promising. Both the customer and Pfizer saw an increase in chronic disease awareness, assessments, and appropriate outpatient management. . Emily Williams is a key account manager at Pfizer, specializing in internal medicine.

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Streamlining the Sales Experience in Digital Key Account Management

DemandFarm

The integration of digital tools and platforms has also created a more agile and adaptable approach to key account management, enabling swift adaptation to evolving market conditions, consumer expectations, and technological advancements.

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Clone of How to Stand Out From The Competition (When Everyone’s the Same)

Account Manager Tips

Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Bain B2B Elements of Value. Learn more.

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KAMCon 2022: Unlocking the Power of Customer Value

The Congruity Group

Betsy Westhafer presents "How Executive Customer Advisory Boards Help Grow and Retain Your Key Accounts" to hundreds of Key Account Managers at KAMCon 2022 in Boulder, CO. Executive customer engagement matters now more than ever, and Betsy explains why during the annual event hosted by Kapta.

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Your CRM Wasn’t Built for Key Account Management. See Why.

Revegy

While CRMs can serve as the global warehouse for customer data, they were not purpose built for KAM and they alone do not provide the actionable intelligence required to drive key accounts growth. Why CRMs Alone are not Adequate for Key Account Management. Here’s why. .

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Best Ways to Stand Out From Competitors When They’re All the Same

Account Manager Tips

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. And that’s the secret to differentiate your value and really stand out. Learn more.

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How sellers can use AI to improve whitespace analysis

Upland

Here’s what’s coming in the world of Account Based Selling (ABS): Artificial intelligence will offer a new era of insights AI will offer sellers a far wider range of insights, giving them unprecedented levels of knowledge about their customers and how best to serve them.