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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport and requires cross-functional, multi-tiered vertical level engagement and strong accountability. Executive sponsorship is undoubtedly critical to the team and is a key internal and customer account role. Leading the organizational customer-centric culture.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. We have seen an increased interest in moving to a more focused, value-bringing and high impact engagement model. Three Pillars of Success.

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The Future of SAM – Revisited

Strategic Account Management Association

From all this, we stress tested long-held views about strategic account management. Karen Passmore is Partner at the management consulting firm McKinsey and Company where she works on organizational design and go-to-market strategies with a focus on breaking down organizational silos. Adjust notion of stakeholder value.

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What is cross-selling? Everything you need to know to increase sales and customer value

PandaDoc

For example, if a customer is considering buying a basic smartphone, a salesperson could upsell that customer to buy a premium model with more features. Both of these strategies can be highly effective when implemented right, leading to higher sales and customer value. Want to learn more about upselling?

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You have already reduced Customer Value if you need Service Recovery

Customer Think

The mind set of creating customer value is to have no problems whatsoever. Get a chief problem solver who understands what customers want, collates customer complaints and comments, and then sets a course of action to make this happen. Explore posts in the same categories: Business & Management. Advertisement.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

the committee responsible for overseeing purchasing decisions), I met thousands of salespeople and strategic account managers through the years, and I would say that no more than 3 percent or so had bothered going through my company’s 10-K. This includes knowing the customer’s customers as well as your own company.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

By Emily Williams, Strategic Account Manager , Pfizer. This is the story of how I led a project with my integrated account team to support a process for a key customer to efficiently and effectively triage appropriate patients out of the emergency department so that they could receive proper outpatient care. Stakeholder management.