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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship. We need to focus on understanding the customer and helping the SAM deep dive in the customer environment and gain the insight and knowledge needed to deliver broader customer value.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

According to Forrester Research, 85 percent of CXOs do not find value in their interactions with sales reps.1 1 In fact, many of them admit their meetings were a total waste of time. is that, in the same study, 80 percent of these same sales reps actually believe they’ve had a successful meeting!2 2 What the !@*?

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The Future of SAM – Revisited

Strategic Account Management Association

Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. It’s not only shareholder value, customer value or stakeholder value. We need to look beyond the customer relationship and the account. Be an orchestrator.

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How to improve your customer value proposition by providing better live support?

Customer Think

While customers love sales and finding a good deal, 86% of buyers are willing to pay more for a great customer experience. Understanding where customers place value is key to being able to design products and services that will meet their needs and stand out in the marketplace.

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10 Active Listening Techniques for Better Customer Communication

Brooks Group

Microsoft Teams, Cisco Webex, Zoom, Google Meet, and GoTo Meetingno matter what program youre using, videoconferencing has changed sales and opened up new opportunities. Its a basic truth of sales performance that boosting customer understanding leads to greater success. They might as well be using tin cans and a string.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The only way to know with certainty that your company’s customer value proposition is differential, is to validate it with the customer’s beneficiaries of value.

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Business Model Innovation (BMI): Business Model Journey

Flevy

As defined by Clayton Christensen, author of the Innovator’s Dilemma, a Business Model consists of 4 elements: Customer Value Proposition – The Customer Value Proposition is the “job to be done.” The focus is on the key elements that create value for the customer and the company.