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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

They can prioritize what needs to be done, from aligning business leaders and upskilling the strategic account managers to providing an aligned, integrated business process. 4: Creating Customer-centric Curricula. In return, local teams can look at their market environments and from them prioritize their local roadmaps.

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The Future of SAM – Revisited

Strategic Account Management Association

“We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers. Prioritize learning development capabilities within your organization.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Next, the Pfizer team worked with the customer’s leadership, including its chief of population health, vice president of medical affairs, medical director, and the advanced practice provider lead, to provide data insights and subject-matter expertise to help the customer understand potential gaps in care and need for prioritization.

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4 Ways to Impact Price Realization

Holden Advisors

It's also supplemented by customer interviews and/or market research to uncover the real reasons why customers value your products and services. Each of these levers must be prioritized in a structured way based on their degree of impact and the ability of the organization to implement the recommended change.

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How sellers can use AI to improve whitespace analysis

Upland

This saves sales reps time sifting through broad data sets and allows them to focus on qualified leads within existing customer accounts. Prioritization and Targeting: AI can analyze numerous factors like customer size, industry, past purchases, and even sentiment in communication to prioritize whitespace opportunities.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

To develop a value-based action plan, one must discover what their customer values most. By focusing on your customersvalue expectations, you create opportunities to grow customer relationships that are more strategic in nature, which safeguards against competition while increasing customer loyalty.

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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation. By adopting Value Stream Management (VSM), companies can optimize workflows, enhance collaboration, and maintain a laser focus on delivering customer value.