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Value chain analysis (VCA) is a tool used to increase the profit margin for a company by looking for improvements in specific activities along the production and sales lines. Ideally, by discovering opportunities for cost reduction and/or improved customervalue, your company can decrease production costs and increase revenue.
In a previous article , we discussed the factors driving up to 85% of business leaders to consider the customer-value approach as critical to success. In order to become customer-value oriented and value-creating in your sales you need to understand what customervalue is and how to create it.
In concrete terms, this involves the digitalisation of procurement, production and distribution processes — a unique challenge for retail companies. Especially in the B2B environment, the multitude of external interfaces to suppliers and customers increases complexity. KPIs in the Area of Procurement and Warehousing.
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