Strategic Account Management Association

AUGUST 24, 2021

Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value. 3 Strategic mindset.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Upland

JANUARY 29, 2024

Account planning focuses on your customers first—and the sales numbers follow. By gaining a thorough understanding, sales professionals can tailor their offerings to align precisely with what the customer values most. It’s a crucial practice that identifies the most viable and profitable opportunities.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Insightly

NOVEMBER 1, 2022

CRM Models: How They Can Boost Customer Profitability. These strategies underpin the process of managing customer data, helping to ensure you make the most of the information you gather. At its simplest, CRM involves keeping track of end-to-end customer interactions across their lifetime journey. What Is CRM?

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

OnStrategyHQ

MAY 1, 2023

What do our customers value most from our organization? What do our customers value most from our organization? How do we uniquely serve our customers? How do our employees or shareholders perceive us? What is the bargaining power of suppliers and customers? How are we using our resources well?

Suppliers 105

Suppliers Supply Chain Energy and Utilities Profitability 105

CoSell

MAY 20, 2021

Marketing gets called names because they are working in a broader sphere and creating bigger movements that may not have immediate quarterly profits. Forward-thinking executives know that they must look for adding customer value. You can use this to boost sales, expand your network, and grow profitability.

Shareholders 52

Shareholders e-Learning Brainstorming Profitability 52

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The shift to becoming customer-centric requires you to unlock customer value.

Customer Life Cycle 10

Customer Life Cycle Digitalization Cybersecurity Shareholders 10

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The shift to becoming customer-centric requires you to unlock customer value.

Customer Life Cycle 10

Customer Life Cycle Digitalization Cybersecurity Shareholders 10