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The Rise of AI in B2B Sales In a rapidly evolving business landscape, B2B sales no longer thrive on traditional tactics alone. Long-term partnerships, a cornerstone of B2B sales, now require a digital edge. But what's the driving force behind this shift towards AI in B2B sales?
The Rise of AI in B2B Sales In a rapidly evolving business landscape, B2B sales no longer thrive on traditional tactics alone. Long-term partnerships, a cornerstone of B2B sales, now require a digital edge. But what's the driving force behind this shift towards AI in B2B sales?
Which customers promise potential for cross-selling and up-selling activities? How likely are potential new customers to buy? Which customers are most likely to churn (churn prediction)? Which existing customers will add the most value (customervalue prediction)?
Especially in the B2B environment, the multitude of external interfaces to suppliers and customers increases complexity. Customervalue. Customervalue shows companies how vital and valuable a customer is to them. Artificial intelligence in B2B sales. New challenges – new opportunities.
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