Strategic Account Management Association

AUGUST 24, 2021

Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”. Adjust notion of stakeholder value. Organizations are redefining value. This requires SAMs to shift how they create and define value.

Stakeholders 520

Stakeholders Supply Chain Digitalization Shareholders 520

Planview

MARCH 26, 2025

The evidence is compelling: According to McKinsey , companies with high product operating model maturity have 60% greater total returns to shareholders than bottom-half companies and 16% higher operating margins. A product operating model delivers significant bottom-line benefits along with speed and flexibility.

Software 65

Software Software Shareholders Prioritization 65

OnStrategyHQ

MAY 1, 2023

What do our customers value most from our organization? What do our customers value most from our organization? How do we uniquely serve our customers? How do our employees or shareholders perceive us? What are our company resources – assets, intellectual property, and people?

Suppliers 105

Suppliers Supply Chain Energy and Utilities Profitability 105

Mercuri International

MARCH 8, 2022

Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago.

Suppliers 52

Suppliers Shareholders Value Proposition Innovation 52

Customer Think

MARCH 12, 2023

Let’s assume a company does have good data to support how customers really feel, and they also know what their company can do to increase “Customer Value”, they have the bigger problem: how do they translate that down to their company employees so they can make a deliberate attempt to change what they do to impact Customer Value.

Customer Value 52

Customer Value Shareholders Stakeholders Advertising 52

Insightly

NOVEMBER 1, 2022

Now your strategy and value creation processes are designed, you should communicate the changes unilaterally. In today’s economy, multichannel integration can also relate to offering customers value across different channels. Involve every stakeholder, from marketing through to sales, support and operations.

Profitability 52

Profitability CRM Value Proposition Customer Experience 52

SmartKarrot

APRIL 21, 2022

The CCO role leads to increased profit, higher revenue, reduced costs, and customer retention. CCO looks to drive the company from a traditional point of view to a customer-centric focus. The leader adapts the company with the customer in mind. The CCO defines customer value and helps focus decisions in a customer perspective.

Customer Life Cycle 10

Customer Life Cycle Digitalization Cybersecurity Shareholders 10