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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Offer broader interactions with customers. Adjust notion of stakeholder value. Organizations are redefining value. 3 Strategic mindset.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The customer in this case is a large, U.S. Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders. health system.

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Does Your Strategic Planning Process Incorporate Customer Value?

Luminas Strategy

As managers we, of course, believe that our organizations have a unique value proposition and that our offerings somehow provide us with a competitive advantage even if we are unable to articulate how this occurs. Many organizations unknowingly offering de facto customer or stakeholder value as if they are operating on autopilot.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

This strategic account plan template will help you: Expand your understanding of your customer’s business, goals, and motivations. Deliver value through right-fit solutions to their toughest challenges. Navigate internal politics and target key stakeholders to drive buy-in. Customer value scorecard. Whitespace map.

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Value Centers

Customer Think

I recently wrote about Customer Relevance. One way to make any department or stakeholder relevant is to convert it into a value center. Value Centers are what were traditionally thought of as cost centers. They really need to be value centers. Are you working toward such value goals? Advertisement.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. Who is your customer? What does your customer value? One delegate’s firm had recently merged and integration was a priority.

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

READ: The research paper that inspired this discussion on value: Theory and practice of value co-creation in B2B systems Favourite collaboration app Mural is an app centred around a digital whiteboard collaboration space. You can work with your stakeholders in real time to unlock conversations, insights and ideas.