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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Bottom line: You need both CRM and CXM for your business to succeed. And here’s why.).

CXM 520
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24 Ways 2024 Customer Experience is Smarter: CX Metrics (Part 2 of 4)

Customer Think

In the past year, at least 24 new discoveries were made in the immature field of Customer Experience Management (CXM). As I write and talk about CX (Customer Experience), CS (Customer Service and Customer Success), and CXM, I continually realize there is still […] CX Metrics are a big part of new CX wisdom for 2024.

CXM 113
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Signals: The future of VoC

Customer Think

Surya SS, Head of CXM -Tredence Inc & Praveen Satyanarayana, Director, CXM- Tredence Inc. Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX).

CXM 118
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What is CX and how has it changed in 2021?

Zendesk

One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions. With CXM, the company’s interests may initially be at odds with the customer’s.

CXM 98
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Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

Customer Think

Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks.

CXM 78
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24 Ways 2024 Customer Experience is Smarter: CX Value (Part 1)

Customer Think

Here is the first part of 24 superior CXM […] In an immature field like Customer Experience Management, there are plenty of new things to discover! When I’m writing, presenting, teaching, and discussing customer experience (CX), I often realize a new CX truth.

CXM 69
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Sprinklr Redefines Customer Feedback Management with AI-First Surveys

Customer Think

Sprinklr Surveys competes directly in the CFM market and integrates solicited customer feedback with Unified-CXM data for enterprise clients

CXM 64