Customer Think
NOVEMBER 24, 2022
According to The Cybersecurity and Infrastructure Security Agency (CISA), the theme demonstrates that while cybersecurity may seem like a complex subject, ultimately, it’s really all about people. The purpose is to ensure all organizations make smart decisions when it comes to […].
Hubspot Sales
AUGUST 19, 2024
Yet, when I work with some teams I notice that they aren't making any calls. The goal is to make the conversation feel more natural. Here's a simple three-step formula for crafting a powerful value proposition: Identify the Persona: Who are you talking to, is it a decision maker, and what do they care about?
Hubspot Sales
DECEMBER 9, 2020
That makes the salesperson an important resource — one that can help a prospect both understand and react to their situation. Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. Long story short, we make them more secure.". Develop Your Questions.
Nutshell
AUGUST 30, 2024
Let’s take a look at an example to illustrate this calculation, sticking with the cybersecurity example we used before. Our earlier example established that the cybersecurity company’s gross sales amounted to $5,190 for the past quarter. Let’s place these two essential metrics under a microscope in table format to make things easier.
Hubspot Sales
JULY 1, 2020
Here are some fundamental strategies you can employ to make sure you're in the best position to negotiate as effectively as possible. If you can identify why their preferred price is what it is, you can negotiate based on their actual interests as opposed to just splitting the difference or making rash concessions based strictly on price.
Hubspot Sales
FEBRUARY 20, 2025
Teams made decisions based on gut instincts, outdated spreadsheets, and chasing trends that had already peaked. Decision-Making Without AI: Decisions rely on old reports or gut instinct. A good example would be decisions about stock replenishment based on outdated weekly sales reports and seasonal trends.
Red Star Kim
APRIL 24, 2023
Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption). However, there can be concerns about the environment for taking and making telephone calls – with concerns about “Can you be overhead?”.
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