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GDPR & Cold Calling: How to Stay Compliant

Hubspot Sales

GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. And only keep data for as long as necessary in order to minimize data breaches and cybersecurity risks. Offer easy opt-outs. Prepare for data subject access requests.

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Solution Selling: The Ultimate Guide

Hubspot Sales

You need some degree of knowledge of a prospect's industry, the unique challenges they face, what similar customers have gone through, and their overall goals to diagnose and present solutions for their problems. Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment.

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11 Fresh Ways to Say "For Example"

Hubspot Sales

Whether you’re in a meeting, drafting an email, talking on a sales call, giving a presentation, or writing a memo, using strong, persuasive, varied language gets your point across more effectively. Everyone needs a good cybersecurity strategy -- even if you’re not in a ‘risky’ industry. To illustrate …”.

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Net Sales Vs. Gross Sales: How They’re Different and Why You Should Track Them

Nutshell

Let’s take a look at an example to illustrate this calculation, sticking with the cybersecurity example we used before. Our earlier example established that the cybersecurity company’s gross sales amounted to $5,190 for the past quarter. However, the gross sales metric is not a true reflection of sales revenue.

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3 Critical Seller Skills for Selling Cloud Computing and Security Tools in Today’s Economy

Force Management

Every industry is impacted by the ongoing economic uncertainty in recent months, including cloud data and cybersecurity sales. These obstacles may present a huge threat to your company’s growth goals unless you’re able to adapt your sales approach to address these new challenges.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

By joining the dots we can provide evidence which supports our thinking and ideas about how we can best move from our present position to our future desired position – which is the essence of strategy. Or the patterns we find amongst particular kinds of client groups or segments.

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6 Key Strategies Used by Every Shrewd Negotiator

Hubspot Sales

Once you've presented the initial terms of the deal, and your prospect is ready to negotiate, let them start the conversation. Say you're a rep for a cybersecurity consulting firm, negotiating with a company about performing a payment card security audit. Speak second. See where they're coming from before you offer your perspective.