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In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value. Why bother meeting with a sales rep just to learn information you can find on a website? A remarkable 87% of high-growth sales organizations now use a value-based approach to sales.
A common issue in the sales industry is that some salespeople fixate on selling their product or service without considering if it will actually help the customer. Solution selling is a decades-old sales methodology that involves a more empathetic approach to sales. What is solution selling?
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