Red Star Kim

NOVEMBER 1, 2023

Nervousness – Shyness, modesty, lack of confidence and fear of failure can make fee-earners reluctant to organise meetings to take the next steps in building a potential client relationship. email, web site and social media analytics) and at the conclusion (e.g. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

FEBRUARY 12, 2024

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Use in different media.

Media 130

Media Financial Services Advertising Decision-making 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

MAY 25, 2023

He knows immediately who can best influence the decision he will need when he presents them with a great growth opportunity. For those of you who haven’t guessed, the right answer is digital transformation. One of the critical elements for successful digital transformation is creating a digital mindset within the organization.

Account Management 52

Account Management Digitalization Key Account Management Management 52

Zendesk

JULY 26, 2022

As technology rapidly changes and expands, keeping up with the best business practices in the digital world can feel overwhelming. More and more, however, the digital world is influencing consumer purchases. If you want to win the sales game, you need a keen understanding of the digital marketplace—and fast. Social media.

Digitalization 52

Digitalization Sales Media B2C 52

Upland

JUNE 30, 2023

Personalized Customer Experiences Modern enterprise sales methodology thrives on data-driven decision-making. With the integration of NLP AI technology, businesses can leverage massive amounts of data from various sources, such as customer interactions, social media, and market trends.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Hubspot Sales

SEPTEMBER 12, 2024

Like most modern buyers, I had already done a wealth of research leading up to my decision, and nothing the salesperson said was going to make me walk away with anything other than the brand and model I showed up to buy. Buyers today are more informed than ever, and not just about cars, appliances, and consumer electronics.

B2B 109

B2B B2C Decision-making Software 109

Zendesk

NOVEMBER 4, 2021

“I think we were one of the very first organizations to make the decision that all of our sales were going to be one hundred percent remote indefinitely,” says Monica Telles, Vice President of Zendesk Sell. What is digital business transformation? Why is digital transformation still essential?

Digital Transformation 52

Digital Transformation Digitalization CRM eCommerce 52

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. All of this was important information to know to help make our marketing efforts more effective, but this type of data pales significantly when compared to what can be done in the digital environment.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success.

Decision-making 195

Decision-making Software Software Retail 195

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. There are some common pitfalls sales reps tend to run into when leveraging social media as a sales resource.

Media 82

Media Decision-making Prioritization B2B 82

Insightly

APRIL 14, 2022

How to grow your digital agency with Insightly. A CRM system helps you gather insights about your prospects from social media and other touchpoints so that your team has everything they need for future communications. Insightly does this and more, making it the ideal solution for fostering strong relationships with your clients.

CRM 98

CRM Digitalization Client Relationships Communication 98

Strategic Communications

JANUARY 19, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic.

Digitalization 52

Digitalization Retail Media e-Learning 52

Zendesk

OCTOBER 27, 2021

Edelman’s 2021 Trust Barometer shows the public trusts businesses over Non-Governmental Organizations, Governments, and the media. Neesha Hathi, EVP & Chief Digital Officer for Charles Schwab, says that gives businesses a window to build and solidify trust for the future. Meeting customer needs. billion interactions in 2020.

Digitalization 52

Digitalization Investors Government Finance 52

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Making the customer’s buying journey less complex. December 14, 2021. Back to blog.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Zendesk

AUGUST 11, 2021

Service has moved from customers calling at the first sign of trouble to wanting to communicate with businesses on more convenient digital channels they’re already using in their personal lives—email, live chat, and messaging apps like WhatsApp and Facebook Messenger. How to build a successful digital-first service strategy.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Red Star Kim

MAY 2, 2023

Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ). Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

AUGUST 14, 2023

Make your content stand out. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. Time saved can be used to improve quality and increase persuasiveness. Grab attention of the readers.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Upland

JUNE 14, 2023

These include an uncertain economic landscape, attracting and retaining top-notch talent, crossing the digital divide, and staying relevant even as the competition grows fiercer. Digital Transformation and Competing in the Digital Space Many businesses have yet to fully embrace the wave of digitalization that is sweeping the world.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Remote Working 195

Zendesk

FEBRUARY 3, 2023

Common customer expectations for the digital banking experience Customers expect an excellent customer experience regardless of industry. To wow and retain customers, banks will need to keep up with the kinds of fast, personalized, and seamless digital experiences that consumers’ favorite businesses are already providing.

Banking 52

Banking Customer Experience Digitalization Financial Services 52

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

SEPTEMBER 4, 2024

For digitally-savvy salespeople, today’s AI tools are like virtual administrative assistants that can help with those tasks — for example, they can write emails, sales scripts, and social media posts. Or, maybe I should target executive level leads first, because they are more likely play a bigger role in decision making.

Artificial Intelligence 96

Artificial Intelligence Media Prioritization Software 96

Hubspot Sales

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. Social media is the next most popular resource for product discovery. 57% of our respondents said they use social media to discover new products. Let's dive in. Consideration.

Internet 118

Internet Retail Media Decision-making 118

Nutshell

AUGUST 12, 2024

It may seem that ads on Google and social media perfectly align with your interests, recent thoughts, and searches. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. Have you ever felt like your phone knows exactly what you’re thinking?

Marketing 71

Marketing Decision-making Advertising Media 71

Flevy

OCTOBER 21, 2024

It’s about ensuring that all organizational activities are aligned, from resource allocation to decision-making processes. Rumelt’s framework forces decision-makers to confront the brutal realities of execution. This framework makes it clear that strategies should evolve with the times instead of remaining static.

Supply Chain 52

Supply Chain Digital Transformation Investors Digitalization 52

Red Star Kim

FEBRUARY 28, 2023

Some were concerned with the challenge of making flexible working align with client expectations for face-to-face contact and service delivery. And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. Millennials are shifting into decision-making and leadership roles in the workplace and accounted for half of the B2B buyers in 2015.

Digitalization 40

Digitalization B2B eCommerce Supply Chain 40

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Media 80

ACT

SEPTEMBER 4, 2024

Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work. It will only get better from here, playing a vital role in digital and conventional marketing. AI Writing Assistant is an excellent example of this technology.

Marketing 52

Marketing Artificial Intelligence Decision-making Digitalization 52

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Insightly

SEPTEMBER 13, 2024

In today’s fast-paced digital landscape, marketing automation software plays a pivotal role in streamlining repetitive tasks, enhancing customer relationships, and improving marketing outcomes. Engagement data includes metrics like email opens, click rates, time on site, and social media interactions. It all starts with data.

Marketing 52

Marketing Decision-making Media Customer Experience 52

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

Management 130

Management Co-Creation Publishing Leadership 130

Planview

MAY 10, 2024

Amidst this dynamic backdrop, automotive organizations find themselves at a crossroads, tasked with making strategic, future-proof investments that minimize risks. In this complex environment, there’s an urgent call for sophisticated solutions that empower organizations to make well-informed business decisions.

Management 52

Management Decision-making Innovation Media 52

ACT

SEPTEMBER 10, 2024

Typically, marketing analytics tools collect data relating to customer interactions from digital marketing channels like social media , email campaigns , and customer support tickets. Based on these, you can make informed decisions and avoid related mistakes to maximise your marketing return on investment (ROI).

Marketing 52

Marketing Artificial Intelligence e-Learning CRM 52

QYMATIX

JULY 10, 2023

Nowadays, new technologies enable a highly detailed understanding of the way customers buy, fancily known as “digital customer journey”. As customers increasingly move their buying operations to digital channels, including social media, internet and e-procurement, it is becoming harder to understand how buyers are indeed buying.

Sales Analytics 75

Sales Analytics Internet B2B Sales 75

PandaDoc

MARCH 1, 2019

One of the biggest challenges digital marketing agencies face is both generating leads, and then turning prospects into customers. In the State of Digital Agency Report carried out by Databox and HubSpot, 60% of digital agencies named “finding new clients” as their top pain point. Well, the answer in many cases, nothing.

Digitalization 80

Digitalization Marketing CRM Sales 80