Remove Decision-making Remove Digitalization Remove Shareholders
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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Only by making astute observations will you uncover potential new sources of value. In just a few months, COVID accelerated digital adoption as much as 10 years. Want more?

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How to Boost Sales Productivity with Account Planning

Upland

Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process. This targeted approach makes successful sales and better relationships more likely. This requires that sales teams work with their greater revenue teams.

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Digital Transformations Are Crucial to Optimizing Innovation Value

Planview

Speed in delivering high-value innovations is a critical differentiator that can make or break companies. According to a Boston Consulting Group report, companies prioritizing innovation—arriving first to market with new and relevant ideas—outperform the MSCI World Index on shareholder return by 3.3 percentage points per year.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m 42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients? or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data.

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Growth Opportunities Exist in 2021: Here’s How to Find Them, According to HubSpot's Chief Customer Officer

Hubspot Sales

And in addition to trying to hit revenue numbers, sales leaders needed to take care of their employees, and make sure they felt comfortable in this new selling environment. What changes can sales leaders think about making when they are planning for next year? The key is to make sure they feel seen and heard.

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The Role of the CFO has Changed. What Does This Mean for Companies?

Planview

In this second part of our conversation with Chris Nester, Chief Financial Officer (CFO) at Planview, we explore the essential qualities and strategies a financial leader needs to thrive in today’s fast-paced Digital Age. As a CFO, you need to guide quick decisions on capital allocation.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. None for size of business, size of transaction, decision-making, nature of buyer). Digital and content analytics. 70% Industry or sector. 10% Geography/territory.