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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed.

CXM 520
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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

So, from the customer’s and service team’s perspective the SAM represents the expertise and can make things happen for those customers. Michael Thomas: We typically see three recurring issues that put SAMs at a disadvantage when talking to senior decision makers at a strategic account. Selling Expertise.

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Shifting Gears: Transforming Traditional Automotive Software Delivery in the Digital Age

Planview

The automotive sector is undergoing a paradigm shift, transitioning from its traditional hardware focus to a software-centric industry. To remain relevant and competitive, automotive companies must embrace digital transformation across their operations. In this new era, simply keeping pace is not enough.

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Intuition vs. data-driven decision making in business today

Insightly

A new day arrived with the advent of digital marketing, marketing automation tools and email marketing. Data-driven decision making is the process of studying large amounts of data, analyzing it to identify patterns, obtaining actionable insights, and using that insight to make business decisions.

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How to Sell Digital Products [+ 10 Best Digital Products to Sell]

Hubspot Sales

What do ebooks, graphic design software, and online courses have in common? They're all digital products. Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more.

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The 5 Key Steps to Starting a Sales Career in Digital Marketing

Hubspot Sales

Digital marketing is one of the hottest fields for young professionals entering the workforce. The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. Digital marketing helps facilitate each stage of that process.

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The Software Standing Between You and a Winning Sales Team

Hubspot Sales

Do me a favor, complete this sentence: my sales software is so __. After all, it only takes a quick look at Google's predictive search feature to get a sense of how sales people really feel about their software. Everything Is Changing, Except Legacy Software. Ease-Of-Use: The Secret Sauce That Unlocks Sales Software Success.

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