Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. Determining your target audience is a key pillar that influences a business’ decision-making. They're all digital products.

Digitalization 126

Digitalization Computers and Electronics Media Brainstorming 126

Upland

AUGUST 9, 2023

Rather, it’s vital to the success of each and every deal we make. Simply put, exceptional sales organizations make their customers’ goals the number one priority. Account planning is at the backbone. Learn more about how account planning can help you build partnerships via the eBook below.

Account Planning 195

Account Planning Innovation Decision-making Healthcare 195

Planview

MARCH 19, 2025

By enabling end-to-end visibility, fostering collaboration, and enhancing decision-making, VSM bridges the gap between strategic intent and tangible results. Improves predictability by identifying risks early and enabling proactive decision-making to keep programs on track.

Financial Services 52

Financial Services Banking Management Government 52

Planview

FEBRUARY 13, 2025

This allows for predictive insights, optimized decision-making, and proactive management of potential issues. A digital supply chain leverages key components such as data and analytics, automation and robotics, and enhanced connectivity and collaboration to streamline operations, reduce errors, and improve decision-making.

Supply Chain 52

Supply Chain Digitalization Manufacturing Digital Transformation 52

SBI Growth

MARCH 30, 2013

To help you make a decision, let’s break it down below. If Pinterest makes sense, you can download this guide for your next brainstorm session. This is where blog articles and ebooks are gaining traction in b2b marketing. Post your eBooks, whitepapers, infographics and webinars. Top B2B tips to get you started.

B2B 133

B2B Marketing B2C Internet 133

Upland

AUGUST 30, 2023

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision. Take Amazon, for instance.

Decision-making 195

Decision-making Software Software Retail 195

QYMATIX

MARCH 25, 2025

Businesses sometimes can make a distinction between voluntary churn and involuntary churn. Voluntary churn refers to the conscious decision by a customer to switch to another supplier or service provider. This decision again can be tricky. Take a time-period that makes more sense to your business model.

B2B 52

B2B e-Learning Manufacturing Telecommunications 52

Upland

MAY 15, 2024

Perhaps ironically, however, the very qualities that make sellers great at their jobs can at the same time be at the root of the challenge inherent in implementing AI. How do you make sense of these disparate insights? Altify and Salesforce can help, working together to guide sellers towards the right insights.

Innovation 195

Innovation Internet B2B Software 195

Hubspot Sales

APRIL 13, 2018

Would you like to reach more decision makers with your sales team's calling efforts? Our company can deliver the names and contact information for thousands of decision makers at Fortune 500 companies. Would you like to reach more decision makers with your sales team's calling efforts? Tuesday at 9 a.m.]: "Hi Mark.

Sales 112

Sales Decision-making Media Marketing 112

Planview

NOVEMBER 1, 2024

When change is met with resistance or confusion, it can slow down the entire organization, making it difficult to implement necessary pivots. And their success comes out of fostering a culture of adaptability, leveraging data-driven decision-making , and ensuring strong alignment and communication.

Prioritization 65

Prioritization Innovation Decision-making Organization 65

SBI Growth

NOVEMBER 19, 2013

Having the right content enables the sales rep to have the best chance to make a sale. Build Buying Process Maps (BPM): Buying Process Map’s plot the Prospects decision-making process used to purchase a product or service. Having this content at the Reps finger tips is instrumental to making a deal. How does this happen?

Decision-making 127

Decision-making Marketing Sales 127

SBI Growth

AUGUST 3, 2013

He was struggling to make his number. BPM’s are a sales tool that map the decision-making process used to purchase something. Generates meetings with decision makers inside of your target prospects. Kathy knows the new Sales Leader is motivated to make an impact. It’s the annual Make The Number Research Tour.

Meetings 121

Meetings Marketing Logistics Sales 121

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. Before they ever pick up a phone or send an email, they make it a priority to understand their buyer’s world. In the decision stage, buyers have decided on a solution category. Who needs to be involved in the decision?

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Hubspot Sales

DECEMBER 1, 2017

To make sure you’re not sabotaging your emails, take a look at the CTAs you should never use (and which ones to try instead). 2) The Unfocused Call-to-Action: “Check out this [link to ebook] or visit [this website] to learn more about our solutions. But when it comes to making decisions, having fewer choices is actually better.

Sales 111

Sales Decision-making Meetings 111

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. But how do you decide which ones make the most sense for your business? Around 90% of top-level B2B decision makers do not respond to cold outreach ( Source ). Direct Mail. YouTube videos. Whitepapers. SlideShares.

Sales 126

Sales Decision-making B2B Marketing 126

DemandFarm

MARCH 15, 2024

This buyer’s guide gives you : a framework to identify your tool requirements outlines all the factors you need to consider before making your buying decision, and includes a detailed evaluation checklist

Key Account Management 52

Key Account Management Account Management Management Decision-making 52

SBI Growth

SEPTEMBER 22, 2012

Whether its blog posts, social media updates, eBooks or webinars, the content serves to generate demand and produce quality leads for the sales force. In other words, buyers have made it over half ways down their “purchase decision timeline” before ever engaging with a sales rep. This represents a monumental shift in buyer behavior.

Decision-making 115

Decision-making Media Marketing Sales 115

SuperOffice

NOVEMBER 26, 2021

It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself. Cheatsheets. Checklists.

B2B 128

B2B B2C Decision-making Advertising 128

Hubspot Sales

SEPTEMBER 14, 2020

It's separated into three stages: awareness, consideration, and decision. Understand how to foster any initial interest you've generated with Ebooks, research reports, or webinars through the consideration stage. And help prospects commit in the decision stage with content like case studies and testimonials.

Digitalization 137

Digitalization Marketing Media Facilitation 137

Hubspot Sales

OCTOBER 15, 2018

Why their emails were failing : Too long: No one wants to read a mini ebook in an email. Make your subject line compelling and informative to pique the recipient's interest in the body of the email -- and research the prospect so the subject line is personalized for them. Email template for finding the decision maker in the company.

B2B 145

B2B Advertising Sales Decision-making 145

SBI Growth

OCTOBER 23, 2013

Making matters worse, the sales team steps up their complaints about marketing’s contribution & effectiveness. In this stage, there are many decisions to be made. Here’s where you see fruit of your labor: blog posts, eBooks, white papers, newsletters, webinars, etc. Unfortunately, the results are slow coming.

Marketing 126

Marketing Advertising Media Decision-making 126

SBI Growth

OCTOBER 21, 2012

The CEO needs to make several strategic decisions. For example, how much demand do you need to create to make the number? How many of each of these do you need: blog posts, webinars, ebooks, white papers, case studies, infographics, etc? How does a CEO create an Internal Content Marketing Agency? The list is endless.

Advertising 125

Advertising Manufacturing Media Decision-making 125

Hubspot Sales

AUGUST 20, 2020

Tommy is the owner and primary decision-maker of an independent pet store that has visited the Inbound Dog Chow pricing page several times over the past month. He's an avid reader of the company blog, and he's clearly demonstrated that he has the means and authority to make sizable wholesale dog food orders. Warm Prospect.

Advertising 131

Advertising Decision-making Marketing Sales 131

Hubspot Sales

OCTOBER 7, 2020

The CEO might not be the best person to make the decision, but if they forward the email to the relevant decision-makers, it's bound to get some serious attention. Make the most out of the attention they pay through short and interesting emails that they’re likely to open and click through. Canva Re-Engages Its Audience.

Decision-making 134

Decision-making Media B2B Customer Experience 134

Hubspot Sales

MAY 7, 2020

Sales development is the process of warming up leads or prospects and readying them for the eventual buying decision. When sales development is used effectively, prospects are primed for decision-making when they’re handed over to sales closers, making the close of the deal easier to achieve. What Is Sales Development?

Sales 132

Sales Decision-making CRM Sales Analytics 132

Upland

JUNE 14, 2023

Ultimately, however, CROs need to decide which makes the most sense for their business, and which will better future-proof their organizations. Not that AI is a threat to them as workers – but it is a real potential hurdle for their organizations and the people within. Will CROs embrace AI? Will they shun it?

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Remote Working 195

Mike Kunkle

MAY 30, 2023

They know that the place they choose to work (the environment, especially the attitudes and behaviors of senior leaders) will radically influence their ability to make an impact with enablement. Finding yourself in one of these situations does not excuse you from working as hard and as smart as possible to make an impact with enablement.

Decision-making 130

Decision-making Sales Training Sales Sales Management 130

Openview

FEBRUARY 20, 2018

What makes your top-performing reps so good at selling? It’s common wisdom in the sales world to “mirror” your prospect — in other words, subtly imitate their way of speaking, tone, and body language to make yourself seem similar, and thus, more trustworthy. But Wait, There’s More…In Our New eBook. We used A.I. Team selling.

Sales 98

Sales Decision-making Negotiation Stakeholders 98

SBI Growth

OCTOBER 5, 2013

A BPM maps the decision making process used to purchase a product, service or solution. Make sure your content is multi-modal. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Marketing 117

Marketing Advertising Decision-making Information Technology 117

SBI Growth

SEPTEMBER 4, 2012

In other words, buyers have made it over half way down their “purchase decision timeline” before ever engaging with a sales rep. The two most important questions you want them to answer are: Does the content produced (blog posts, social media updates, eBooks, webinars, etc.) connect to the different buyer types?

Marketing 115

Marketing Sales Media Decision-making 115

Planview

JULY 26, 2022

This approach fails to connect initiatives to future business outcomes, making it impossible to see how adding or removing funding from different ones might affect the business down the road. Read this eBook to discover the five steps you need to take to rapidly replan, reprioritize, and effectively execute on your company strategy.

Decision-making 97

Decision-making Software Software Management 97

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or ebooks), and social media pages to connect with customers.

Digitalization 139

Digitalization Marketing Media Sales 139

Hubspot Sales

FEBRUARY 24, 2021

Seeing at a single glance every blog post, email, and ebook they’ve opened and/or read, as well as key details like their company’s size, location, and vertical, gives you a major leg up. As we defined above, there are a lot of valuable tools and features that make up a CRM. Better Customer Experience.

CRM 130

CRM Decision-making Marketing Publishing 130

Hubspot Sales

NOVEMBER 21, 2018

decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”. Decision maker: gives final approval for the purchase. They show this through digital behavior like downloading an ebook or joining a webinar. On average, there are 6.8

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Hubspot Sales

OCTOBER 26, 2018

I also see that you downloaded our ebook on lead generation, but don't have any calls-to-action on those great blog posts of yours. Start with a quick reminder that you reached out before, mentioned that you had checked out their company's ebook/recent blog post/new product, and had suggestions for helping them better achieve their goals.

Sales 111

Sales Media Decision-making Facilitation 111

Hubspot Sales

MAY 20, 2018

Buyers feel like the rep is virtually poking them, making them reluctant to answer. Here’s an ebook about [dealing with X/improving Y]. Here’s an ebook about shortening ramp time. The author makes an interesting point about [detail of article]. Make sure you link to the post, especially if it’s more than one day old.).

Publishing 112

Publishing Sales Decision-making Investors 112