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The Enablement Profession at a Crossroads

Mike Kunkle

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. But it’s all about behavior change.

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How the Digital Revolution is Transforming Automotive Supply Chains

Planview

This integration facilitates the management and optimization of supply chain activitiesfrom the initial design and development of automotive components to manufacturing, distribution, and final delivery to the customer. This allows for predictive insights, optimized decision-making, and proactive management of potential issues.

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When Marketing Meets the New Sales Leader

SBI Growth

He was struggling to make his number. BPM’s are a sales tool that map the decision-making process used to purchase something. Marketing’s Role in the BPM: Facilitate the creation of BPM. Generates meetings with decision makers inside of your target prospects. It’s the annual Make The Number Research Tour.

Meetings 121
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The 5 Key Steps to Starting a Sales Career in Digital Marketing

Hubspot Sales

The practice — leveraging digital mediums like email, video, and social media to facilitate customer acquisition — has multiple facets, including elements related to sales. It's separated into three stages: awareness, consideration, and decision. Digital marketing helps facilitate each stage of that process.

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Your 2014 Marketing Budget Roadmap

SBI Growth

A BPM maps the decision making process used to purchase a product, service or solution. Make sure your content is multi-modal. Let your buyer research, personas & BPMs drive your content output: Blog Posts, Ebooks, White Papers, Newsletters, Customer Interviews, Video, Webinars, Slideshare, Print Articles, Live Events.

Marketing 117
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How to Be Persistent in Sales Without Annoying Your Prospects

Hubspot Sales

I also see that you downloaded our ebook on lead generation, but don't have any calls-to-action on those great blog posts of yours. Start with a quick reminder that you reached out before, mentioned that you had checked out their company's ebook/recent blog post/new product, and had suggestions for helping them better achieve their goals.

Sales 111
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The 8-Part Guide To Leading A Successful Strategy Meeting

ClearPoint Strategy

Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun). Are you making progress toward these goals? Are we making an impact?” Top management meetings are not decision-oriented. What is your organization trying to accomplish?