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The 6 Worst Decisions Sales Leaders Make

SBI Growth

Bad decisions can cause your company to miss the number. When the decision is made at the top, the collateral damage is multiplied. Below are six of the worst decisions we’ve seen senior sales leaders make. It will help your team better understand how your Customers make a decision. Bad decision.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. Finding yourself in one of these situations does not excuse you from working as hard and as smart as possible to make an impact with enablement.

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You can’t afford to ignore sales references

Upland

Sure, they may be happy to watch sellers’ slideshows and sit in on demos, but when it comes down to vetting a product and making an important B2B purchase, the word of someone paid to close the sale is only going to go so far. Both factors make existing customers credible references in the eyes of prospects. It’s truly that simple.

B2B 195
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Get more sales references without a traditional program

Upland

Even when organizations acknowledge their sales reference processes could be better, it can be an overwhelming problem to confront. A well-oiled, traditional customer reference or advocacy program can be an organization’s strongest asset, but launching, revamping, or expanding a traditional program isn’t right for every organization.

Sales 195
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The Enablement Profession at a Crossroads

Mike Kunkle

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact.

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Win more deals with your sales reference pool

Upland

Contacting an enterprise sales rep is no longer a prospect’s first stop on the long road to making an important business purchase. In fact, Forrester reports that an average buyer completes about 70% of a B2B purchasing decision before ever contacting sales.

Sales 195
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Altify and Salesforce and What’s Next for Simplified Selling with AI

Upland

In a recent webinar between Altify and Salesforce, Dan and Ed met to discuss the implications of AI on sales organizations in the future. How do you make sense of these disparate insights? This could ease the burden of change and help address security and financial burdens over time.