Remove Decision-making Remove Emotional Intelligence Remove Suppliers
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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. Emotional intelligence.

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

Make sure you have a system in place so your client gets a follow up call from you as soon as possible. Usually our clients are more important to us than we are to them Especially if you're not a major supplier. Rebalance your communication expectations to align with your value as a supplier. But what can you do about it?

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Why 98% of online ads don’t work – and what to do about it, with Martin Lucas

Account Management Skills

He has spent four years studying why humans don’t understand humans and how brands are missing a trick when it comes to engaging their customers and understanding why they make purchasing decisions. And Martin has spent the last four years looking at human decision making and actually what drives those decisions.

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How to improve the way you work with a marketing director, with Sam Bridger

Account Management Skills

One of the best ways to make a cold approach to a prospective client. * So I think, you know, I’ve never understood clients who think that, you know, agencies are suppliers, not partners, and that we don’t need to kind of keep them in the loop on things. The worst thing agencies can do during client meetings and pitches. *