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The Psychology of Choice: How to Make Easier Decisions

Hubspot Sales

Choice is our ability to make decisions when presented with two or more options. The psychology of choice explores why we subconsciously make the decisions we do, what motivates those decisions, and what needs these decisions are meant to satisfy. And that can make choice difficult. What is Choice?

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How to End a Sales Email: Closing Statements & Tips From a Quota-Carrying Salesperson

Hubspot Sales

Make it clear what you want the reader to do next and what is in it for them if they accept your offer. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience. Make it clear how your offer benefits the prospect.

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Sales Energy Audits: How to Increase Revenue by Shifting Your Sales-Energy Use

SBI

Sales Energy Audits: How to Increase Revenue by Shifting Your Sales-Energy Use. Twenty years ago, the connection between energy efficiency and environmental benefits was poorly understood by the general population. Today, nearly everyone agrees that it’s important to save energy. Making Contact Attempts.

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What Are the 3 A’s of Strategic Thinking?

CMOE

Rich Horwath developed The three As of strategic thinking framework with a mission to improve the process of developing and utilizing strategic thinking. If a request is not feasible or beneficial, you should not invest time, money, or energy in it. The three As are acumen, allocation, and action. It will leave you with a net negative.

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Flywheel Strategy

Flevy

Flywheel is a concept originally used in the power industry to explain an origin of stabilization, energy storage, and momentum. Rather than using past assumptions and relying on instincts, using the Flywheel Strategy , decision makers exploit the power of Artificial Intelligence (AI) and Advanced Analytics.

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How to Resolve 7 Sales Team Issues

Brooks Group

Corporate swag and promotional items You’d be surprised how opinionated sales professionals can get about the quality, design, and utility of company-branded merchandise given out to prospects. Alignment reduces wasted energy and increases focus on revenue-generating activities. often inspire cult-like loyalty or disdain.

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11 digital marketing communication tips to increase conversions

Nutshell

Make the Benefit Clear. In your copy, make sure you describe what the benefit will be for your customer if they purchase from you so that they feel comfortable and certain with their decision. For most goods, explain how that product will make their life better or easier. Gwen North, Lake Rabun Hotel.