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How to Generate Better B2B Leads That Convert (Ask Jeb)

Sales Gravy

Lead with Pain-Focused Messaging If you expect busy decision-makers to respond, talk about their painnot your credentials. The goal is to make them nod in agreement before they realize theyre reading a marketing pitch. Make phone calls the first touch whenever possible, not a generic email.

B2B 88
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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

We have seen seismic shifts in industries like events and hospitality that have been devastated by the pandemic. This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys. Disruption, although most times unwelcome, gives way to innovation.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. Becoming a strategic thinker – a strategist – is about getting better at shaping events…You learn that reacting and responding to events is just as important as planning”. What are senior managers scared of?

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Flexibility Is Your New Competitive Advantage

Planview

Streamlining Global Product Development Process Conagra Brands has been a major force in the consumer packaged goods (CPG) industry for more than a century and needed a solution to streamline their global development process and improve data-driven decision-making.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

People and Problem-Solving Skills Facilitating, coaching, mentoring and consulting all require great people skills. Counselling, coaching, mentoring, facilitating, training and consulting are at different stages of the helping continuum. Coaches and consultants use facilitation skills.

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When Marketing Meets the New Sales Leader

SBI Growth

He was struggling to make his number. Below is a brief overview (learn more about them at this event ): Buyer Process Maps. BPM’s are a sales tool that map the decision-making process used to purchase something. Marketing’s Role in the BPM: Facilitate the creation of BPM. Meet Kathy. Social Selling Guidance.

Meetings 121
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AI in Account Planning & Opportunity Management

ProlifIQ

Leveraging AI In Pre-Sales and Post-Sales Processes Account research has historically been cumbersome, taking hours to find the different details you need to make a strong pitch to your target accounts. Also include any recent leadership changes, acquisitions, or other significant events.