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The Plain English Guide to Equity Financing

Hubspot Sales

What is Equity Financing? Equity financing is a type of funding that allows you to sell shares of your company to investors. In equity financing, investors might receive common shares, preferred shares, or the same voting rights and treatment as founders. But what does it really mean to land financing for your startup?

Finance 105
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How to Turn Canceled B2B Events Into Sales Opportunities

Hubspot Sales

It’s why so many companies hold and attend conferences and other major events. There are many reasons you might have to cancel your upcoming B2B events. Global pandemic aside, everything from a burst pipe to a venue mix-up might force you to postpone or cancel your event. However, things don’t always go according to plan.

B2B 124
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40+ CRM Custom Field Ideas For Your Business, Based on Industry Type

Nutshell

Some general custom fields (plus the format best suited for them) to use in your CRM, plus the type of field you may want to use for each: Gender ( Decision list ) : Do you run a healthcare business or any other where knowing the gender of your contact may come in handy? Create it in Nutshell!

CRM 62
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How to Use BANT to Qualify Prospects in 2018

Hubspot Sales

Authority: Who is the ultimate decision maker? Rep: “And you’ll be using Spartan to organize customer events around the country, which currently you do not have software for. I think the next step is arranging a demo between you and an events specialist -- what do you think?”. How heavily will price factor into the decision?

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How to (Almost) Predict the Future With AI Financial Forecasting

Hubspot Sales

While AI in finance is useful for entrepreneurs, its helping companies of all sizes make more accurate predictions and better, data-based decisions. According to Gartner , 58% of finance functions are using AI in 2024, up 21% since 2023. Then, there can always be outlier events. That number is rising fast.

Finance 52
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The Startup Founder's Guide to Cap Tables

Hubspot Sales

Since most startups need voting agreement among both common and preferred shares, this view shows who needs to sign off on major company decisions (e.g., This "money-back" provision protects investors in the event of a sale at a lower valuation. company sale or reorganization). Date of issuance. Number of shares or units issued.

Investors 134
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17 Best Business Email Templates to Get New Clients & Boost Sales

Hubspot Sales

Proposal Emails A proposal email can take on a lot of forms, but generally speaking, the term refers to an email that includes pertinent information, valuable context, and a persuasive edge — typically sent during the consideration or decision stage of the buyer's journey. For example: “I see you host several campus events per year.